Digital advertising: Should we return to simpler days?
First Published in New Media Age here Marco Bertozzi, most recently Vice President, EMEA and Multi-Market Global Sales at Spotify is a true digital veteran and NDA’s new regular columnist. He started...
View ArticleMy Digital Hero with New Digital Age
The ebullient Marco Bertozzi, Vice President, Europe at Spotify, has been one of the driving forces in digital for almost twenty years, with claims to fame including setting up Publicis Groupe’s...
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Programmatic advancement? : Just look to Amsterdam
A few years back, around 2012/13 we discussed how we could grow Audience On Demand more quickly in the region. How could we support all those smaller markets that could not sustain headcount dedicated...
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Adweek Europe Panel:Future of Programmatic (although it wasn’t really)
A debate about programmatic covering a number of topics including data and tech language, consultancy, people and skills and how advertisers are getting to grips with the now much more established...
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Programmatic advertiser/agency landscape
Interview with Andy from @beet.tv – looking at how advertisers and agencies are adapting to the new landscape in programmatic. Click on image for video.
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Adblocking -please advertise responsibly
Ad-blocking, is now in its next chapter. The converted network in the form of Three is going to banish ads en masse. We have lived through a number of chapters in this story, we are reading fast...
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Adblocking – I am going to make you an offer you cant refuse
Italian organised crime started with men ‘offering’ to protect the olive groves of Sicily from the roving gangs of people who ‘might’ burn them down at any point. It was a slightly one sided offer in...
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Youtube ADEX closure – Is the future a closed ecosystem?
Originally written for Digiday – link here. I have watched with interest the backlash against the Google decision to pull its YouTube inventory back from DoubleClick Ad Exchange. It got me thinking...
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Annual interview with Beet.tv in Cannes – entering good times in programmatic
Every year at Cannes before the Rubicon Panel we discuss with Andy at Beet.tv where things stand in the programmatic industry and this year we discussed a brighter future. 2014 was the lost year to the...
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Rubicon Buyside Programmatic Panel @Adweek Europe
Jay Sears on behalf of Rubicon had his annual buy side panel (previously Trading Desk Panel) in the church of RTB at Adweek. The panel discussed transparency, pricing and auditing, programmatic TV and...
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My press round up from last couple of months.
Rather than copy and paste individual sections of my commentary in the press, here are the links to the latest hot topics, starting most recently with the Google buying Inmobi news. Basic summary was a...
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ZenithOptimedia, Performics & VivaKi complete study on advanced targeting...
An incredibly joined up BCG study between ZO, Performics and VivaKi focused on the benefits of a unified platform and advanced targeting. A combination of strong partnership and strategy achieves very...
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CampaignLive US article on Advertisers missing the prize of programmatic
My piece in CampaignLive publication in the US – to see click here How did it come to this? You can’t mention programmatic without talk about transparency, trading desks and advertisers taking it...
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VivaKi Latest benchmark report – great insights
Click on image for the detailed report.
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Video of Rubicon / Adweek New York Panel
The 6th Rubicon Project Trading Desk Panel at Liberty Theatre, NY. Covered many of the usual topics around the programmatic space including a clip from the Cannes Rubicon Panel to kick things off....
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Jay Sears interview in advance of Adweek New York Panel
Your Name: Marco Bertozzi Your Company: VivaKi Your Title: President EMEA and US Client Services SEARS: Where do you read your daily news [not just industry news, but all news]? Do you still read a...
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Wall Street Journal blog – In Defence of Trading Desks
This post was first published in the Wall Street Journal – to see it click here In Defence of Trading Desks The World Federation of Advertisers report on programmatic trading, issued last week, has set...
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Intrapreneurial ambition – succeeding in programmatic
Over the last four to five years I have been employing people into VivaKi and Audience On demand and have been looking for that common thread that links them all together. Is it a passion for...
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Financial Times: Ad fraud article and my small contribution
Solid article in the FT following up on the Fraud issues in advertising. To read the artlcle please click here. You will need to have a subscription or sign up. My small piece focused on the issue that...
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Advertisers need a competitive market : The return of Microsoft, AOL and Yahoo
For those of you who have been living through the digital advertising era from the start can not help but notice a little resurgence of what used to be the only names that counted in digital media. In...
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