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Data Driven – Reality Based Media Panel at Monaco Media Forum
A panel moderated by Brian from Digiday talking about data driven display market and the role of programmatic trading from an advertiser, agency and human perspective. We covered privacy, a cookieless...
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VivaKi and Audience On Demand take first mover advantage on Google’s DDM
The thing that most inspires me in this role is the constant ability to innovate ourselves, as well as work with leaders in the technology space. As of this quarter, VivaKi and the Audience On Demand...
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My 2012. Perpetual motion.
Perpetual motion in more ways than one. Change is the only certainty in life and we certainly experienced it this year. Travel wise it was the year of going to the US, Palo Alto, Chicago, Las Vegas,...
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In defence of Jargon
It annoys me when people say that our industry uses too much Jargon. Do we? Or do we use shorthand? Do we not all use shorthand in life? Anyone for a BLT? No wrong time of day I would rather a G&T...
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Adapt TV : My Panel – The Future Of TV
Click below for full video on evolution in video and TV space with BBC and SKY. It was an interesting debate, mainly between me and Tim, as usual full of opinion (rightly so!).
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Beet.tv interview in Cannes
An interview in Cannes around technology and creativity and the fact they are merging and events like Cannes and CES are the perfect canvas for that. Click on the image below for a link to the video.
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Persistent Identity – holy grail available to some..
I am Just back from meetings in Seattle and San Fran with the Big 4. Big 4 you ask? Well in todays world of data connectivity, mobile innovation and growth as well as digital commerce the big 4 has...
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The least well known, best attended event: Webit 2013
Probably 6-9 months ago when November seemed a life time away I received my first communication from Webit. Come the day I walk on stage, myself and fellow speakers had received according to the hosts...
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Advertisers need a competitive market : The return of Microsoft, AOL and Yahoo
For those of you who have been living through the digital advertising era from the start can not help but notice a little resurgence of what used to be the only names that counted in digital media. In...
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Financial Times: Ad fraud article and my small contribution
Solid article in the FT following up on the Fraud issues in advertising. To read the artlcle please click here. You will need to have a subscription or sign up. My small piece focused on the issue that...
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Intrapreneurial ambition – succeeding in programmatic
Over the last four to five years I have been employing people into VivaKi and Audience On demand and have been looking for that common thread that links them all together. Is it a passion for...
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Wall Street Journal blog – In Defence of Trading Desks
This post was first published in the Wall Street Journal – to see it click here In Defence of Trading Desks The World Federation of Advertisers report on programmatic trading, issued last week, has set...
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Jay Sears interview in advance of Adweek New York Panel
Your Name: Marco Bertozzi Your Company: VivaKi Your Title: President EMEA and US Client Services SEARS: Where do you read your daily news [not just industry news, but all news]? Do you still read a...
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Video of Rubicon / Adweek New York Panel
The 6th Rubicon Project Trading Desk Panel at Liberty Theatre, NY. Covered many of the usual topics around the programmatic space including a clip from the Cannes Rubicon Panel to kick things off....
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VivaKi Latest benchmark report – great insights
Click on image for the detailed report.
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CampaignLive US article on Advertisers missing the prize of programmatic
My piece in CampaignLive publication in the US – to see click here How did it come to this? You can’t mention programmatic without talk about transparency, trading desks and advertisers taking it...
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ZenithOptimedia, Performics & VivaKi complete study on advanced targeting...
An incredibly joined up BCG study between ZO, Performics and VivaKi focused on the benefits of a unified platform and advanced targeting. A combination of strong partnership and strategy achieves very...
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My press round up from last couple of months.
Rather than copy and paste individual sections of my commentary in the press, here are the links to the latest hot topics, starting most recently with the Google buying Inmobi news. Basic summary was a...
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Rubicon Buyside Programmatic Panel @Adweek Europe
Jay Sears on behalf of Rubicon had his annual buy side panel (previously Trading Desk Panel) in the church of RTB at Adweek. The panel discussed transparency, pricing and auditing, programmatic TV and...
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Annual interview with Beet.tv in Cannes – entering good times in programmatic
Every year at Cannes before the Rubicon Panel we discuss with Andy at Beet.tv where things stand in the programmatic industry and this year we discussed a brighter future. 2014 was the lost year to the...
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