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Youtube ADEX closure – Is the future a closed ecosystem?
Originally written for Digiday – link here. I have watched with interest the backlash against the Google decision to pull its YouTube inventory back from DoubleClick Ad Exchange. It got me thinking...
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Adblocking – I am going to make you an offer you cant refuse
Italian organised crime started with men ‘offering’ to protect the olive groves of Sicily from the roving gangs of people who ‘might’ burn them down at any point. It was a slightly one sided offer in...
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Adblocking -please advertise responsibly
Ad-blocking, is now in its next chapter. The converted network in the form of Three is going to banish ads en masse. We have lived through a number of chapters in this story, we are reading fast...
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Programmatic advertiser/agency landscape
Interview with Andy from @beet.tv – looking at how advertisers and agencies are adapting to the new landscape in programmatic. Click on image for video.
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Adweek Europe Panel:Future of Programmatic (although it wasn’t really)
A debate about programmatic covering a number of topics including data and tech language, consultancy, people and skills and how advertisers are getting to grips with the now much more established...
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Programmatic advancement? : Just look to Amsterdam
A few years back, around 2012/13 we discussed how we could grow Audience On Demand more quickly in the region. How could we support all those smaller markets that could not sustain headcount dedicated...
View ArticleMy Digital Hero with New Digital Age
The ebullient Marco Bertozzi, Vice President, Europe at Spotify, has been one of the driving forces in digital for almost twenty years, with claims to fame including setting up Publicis Groupe’s...
View ArticleDigital advertising: Should we return to simpler days?
First Published in New Media Age here Marco Bertozzi, most recently Vice President, EMEA and Multi-Market Global Sales at Spotify is a true digital veteran and NDA’s new regular columnist. He started...
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